Responsible Marketing Guidelines

Modified on Fri, 10 Oct at 5:51 PM

WelcomeCo is committed to promoting ethical, transparent, and community-focused marketing.

1. Our Promise

We only include genuine, local offers that provide real value to new residents. No spam, no inflated discounts, no gimmicks.

2. Our Approach

Every offer is reviewed for clarity, fairness, and compliance.

We avoid misleading claims or excessive urgency (“limited time only” must mean exactly that).

Offers must respect all advertising standards and truth-in-marketing laws.

3. Supporting Local and Sustainable Business

We prioritise local businesses that contribute positively to their community — whether through sustainable practices, local employment, or community involvement.

4. Transparency

We make it clear that WelcomeCo is funded through partner participation fees, not by charging residents.

Our goal is simple: to make settling in easier for new residents, while helping local businesses grow ethically and sustainably.